1. Build Brand Loyalty- Every small business wants their brand to stand out to their customers. Be the first of your competitors to step up your strategy by including mobile marketing. It is really simple to integrate a tab into your app that can allow your customers to check-in to your bar or club and be offered a special deal or coupon. This feature is similar to the application, Foursquare, and it shows your customers who else is checking-in to the same venue.
2. Word of Mouth- Offering an app that can connect people socially creates a buzz. If your customer’s friends see that they are checking-in and hanging out at your bar or club, they will want to go there and meet them or check it out in the future.
3. Cost Efficient- You can create an iPhone app for less than a $1.50 a day. Expanding your marketing efforts by going mobile gives you the opportunity to put your business in the pockets of your customers to take with them wherever they go.
4. Pictures- A bar/club iPhone app can easily show off what your atmosphere looks like. You can upload pictures of the dance floors, VIP rooms, and bar areas so your customers can see what to expect. People love seeing themselves in pictures too, so including action shots from the weekend of your customers would give them a great incentive to download your app.
5. Push Notifications- Similar to sending out a mass text message, you can send customers who have your app downloaded onto their smart phone a message. The messages you send out can offer a special deal, an update about your bar or club, upcoming events, or anything that you feel your customers should know. It is a great way to reach them at any time.
