Mobile marketing tips for small businesses
Posts tagged small business app maker
Small Business App Adoption Continues to Climb
Sep 6th
Small businesses are a very large group, and it can be hard to generalize about them. When it comes to adoption of new technology, this is certainly true.
On the one hand, you have traditional local business owners that are reluctant to try new things, and that prefer to stay the course. On the other, you have energized entrepreneurs that are looking to gain an edge on the competition by shaking things up.
Well, when it comes to mobile apps, small businesses are unified: they can’t get enough of them.
According to a recent study issued by Research and Markets, small business mobile strategies, especially use of apps, are at all-time highs and still continuing to climb. Let’s look at a few figures:
• 11-20% of the average small business’s tech budget is now devoted to mobile technology.
• 68% of small business owners expect mobile spending to increase in the coming year.
• A whopping 91% of small business owners are using mobile solutions.
In addition, in the words of R&M, “SMBs are also ramping up use of customer-facing mobile apps and mobile-friendly websites to enable customers to do things such as schedule appointments, make payments, and access customer service.” [emphasis added] And that’s only the tip of the iceberg! With a service like ours, the amount of features available to be deployed in a small business app is huge, and covers a wealth of features that are useful to industries from legal services, to hospitality, to entertainment.
With mobile apps, customers are able to interact with small businesses in dozens of ways, no matter where they are. They can provide referrals using social media platforms, submit online orders, participate in loyalty programs, check up on event calendars and submit RSVPs, submit photos to online photo galleries, hear about promotions . ¬. . the list goes on and on.
As you can see, some of these features are supplemental ways to do things customers were already doing, while other features are opening up new functions that weren’t possible without mobile technology. Despite this wealth of features, however, we also think that small businesses are just beginning to explore what is possible with mobile apps. In the future, we imagine that businesses will request the development of inventive features and functions that support the specific needs of their industries, and we can’t wait to help lead the way as the world of small business mobile apps continues to grow and evolve.
Mobile Apps and Small Businesses
Feb 4th
Mobile technology is one of the biggest advantages open to small businesses looking to gain an edge over large enterprises, and mobile apps are at the forefront of this trend.
As mobile usage explodes, and mobile is projected to overtake fixed computer access to the Internet, opportunities are everywhere. Small businesses, with their ability to be flexible, are poised to be the big winners, here.
How?
First, with mobile connectivity and an endless array of apps available, small businesses can interact with customers more freely, simply, and quickly than most big companies. For example, engagement on Facebook means quick reactions to customer comments, and customer support apps mean dedicated and open lines of communication and service. But it doesn’t just end there.
Employees can quickly share information and make decisions no matter where they are. Business partners, suppliers, and distributors can connect to your company through custom apps that are surprisingly easy to build. In truth, any mobile opportunities you spot can be built out fairly easily by the growing mobile development industry.
This means that customized mobile app solutions can help your business explore new opportunities while the big boys are still trying to schedule meetings to discuss what a mobile app is.
The growth of mobile is great for small businesses but they need to embrace the technology and expand further. They need to develop QR codes, mobile websites, and mobile apps for their customers.
Some small businesses don’t even have a website yet! The technology is not going away and the sooner small businesses hop on board the better.
Get creative, get developing, and get ahead!
Andrew Gazdecki is the founder and CEO of Bizness Apps, a do-it-yourself mobile app & mobile website platform for small businesses and Bizness CRM, a CRM designed to make selling to small businesses easy.
